BUSINESS RESTAURANT CONCEPT
restaurant 65 for the cantonal bank of geneva
65 is the new restaurant at Cantonal Bank of Geneva’s (BCGE) headquarters in Geneva, where banking staff can gather for a good, wholesome breakfast, lunch or coffee.
Radical decor, echoing the premise’s industrial past, subtly meets the trend codes of contemporary comfort.
The visual identity plays on the similarities and distinctions between the financial and food markets by primarily employing banking jargon in the restaurant environment.